The team at Desire Fragrances had another successful year at the TFWA Exhibition 2023 in Cannes, France. During the week of the exhibition, we presented all our collections along with new releases from very exciting companies. Visitors had the opportunity to experience our dynamic campaigns by Liu Jo, Tonino Lamborghini, HEAD, Alfa Romeo and Sergio Tacchini.

Our exhibition in Cannes provided a fantastic opportunity to showcase our new launches in a big preview. Notably, the new Eau de Toilette, Liu Jo Silkway, launched last May, and the upcoming Tecno Collection by Tonino Lamborghini, set to be unveiled next year. Also, we presented the latest creation of Liu Jo: the line of cosmetics dedicated to the theory of harmony and realized in collaboration with the Italian company Rougj.

These new lines promise to bring Desire Fragrances to an even higher level in the fragrance market, opening the horizons towards other product types.