Created by the Senior perfumer, Angeline Leporini, Liu Jo Silkway represents another step of a further quality strategy, designed in close collaboration with Liu Jo.
The Liu Jo Silkway fragrance represents the contemporary evolution of the brand in perfumery, its personal “silk road”, to symbolize the inclusiveness, freedom and irony that distinguish it.
Liu Jo Silkway is an unexpected journey that combines a strong and decisive personality with an elegant and modern femininity. Seemingly opposite elements that intertwine and merge in an enveloping combination that expresses a unique and glam character.

This launch marks a significant chapter in the Liu Jo fragrances world, with the release of the very first fragrance for men.
The campaign gives expression to the values of the new released fragrances, addressed to the young generation, through the story of an intimate and young love made of joyful gestures, sensual whispers and knowing gazes.

This launch marks an important collaboration with Diego Schwartzman, chosen as testimonial. “El Peque” has all the energy of a winner, born in 1992 and having an intense amount of authenticity and energy, he has all the passion for being a brand ambassador and winner on the courts.

This launch has been a real success in the Italian market. The new positioning of the new products by Liu Jo has been well- perceived by the consumer, who recognized the collection to meet their desires and needs, considering the bottles design functional and absolutely attractive, with a higher perceived value of the product itself compared to the main competitors.

The collection is composed by two fragrances that tell the extraordinary story or two opposing female worlds. One delicate and fragile, the other powerful and fierce, both driven by Tonino Lamborghini Fragranza’s vision and style.

The collection is composed by two fragrances that tell the extraordinary story or two opposing female worlds. One delicate and fragile, the other powerful and fierce, both driven by Tonino Lamborghini Fragranza’s vision and style.