Desire Fragrances designed a very bright vision: creating a New Successful Global 3-axes-Beauty Group, able to blend together legacy and modernity, purposeful projects with fashionable aesthetics, a team of cohesive and top notch professionals with an outstanding network of partnering suppliers and customers.

We aim at creating a 3-Divisions-Group, successfully developing and consolidating a brilliant portfolio of a) Lifestyle Brands, b) Luxury & Prestige brands and c) Proprietary Brands, widely covering Perfumes, Make Up and Skincare beauty care segments.

Our Vision is to become a Top Player in the Beauty Industry, standing out for Creativity, Flexibility and Passion. True Brand lovers, who were able to reach success in the past and are eager to build new long-term successes in the future, always a step ahead of the times.