We are thrilled to have participated in #MilanoBeautyWeek, a vibrant celebration of beauty and well-being! This week has been an extraordinary journey through cutting-edge trends and timeless beauty rituals, highlighting the transformative power of self-expression through beauty.

#MilanoBeautyWeek has truly been inspiring! With captivating presentations on the latest beauty trends and immersive hands-on experiences, this week has been filled with creativity and meaningful connections.

Liu Jo created a welcoming atmosphere in their Vittorio Emanuele store, where the worlds of beauty and fragrance beautifully intertwined.

During the event, attendees had the unique opportunity to craft their own fragrances using a diverse range of raw materials, resulting in a truly personalized experience! The Eurofragance team provided invaluable support throughout the event, particularly Angeline Leporini, Senior Perfumer and creator of the Silkway essence.

TG2 Costume & Society television report

Thanks to Rougj, we organized dedicated Color Analysis sessions, allowing participants to discover their seasonal palettes through personalized consultations. Additionally, flash makeup sessions showcased the new and exclusive products from the Liu Jo Beauty makeup line (Rougj x Liu Jo), perfectly embodying the principles of color analysis.

This exquisite blend of makeup and fragrance emphasized the importance of empowering women to feel confident and comfortable in their own style. It’s not just about appearance; it’s about embracing authenticity and aligning with our personal essence. Create your own story!

For highlights from #MBW and updates on future events, follow us on Instagram @liujobeauty and @desirefragrances_pr. We look forward to seeing you next year with some exciting new developments!